Euronews: “Dubai’s beach club boutiques are home for local, luxury brands”

In Dubai, beach clubs aren’t just for sunbathing. The Emirate’s beach club scene is thriving with venues hosting music events, fitness classes, fashionable restaurants and chic boutiques.

Drift beach club is a beauty nestled on the grounds of one of Dubai’s most luxurious hotels, One&Only Royal Mirage. Artfully positioned Arabesque arches frame Instagram-worthy vistas, often punctuated by flexible yogis striking a pose. Open since 2017, from 10 am to sunset, this adults-only beach club has become a hub for fitness and fashion enthusiasts. 

The onsite boutique, Summer Soul boutique, stocks and supports homegrown labels, presenting them to the well-heeled international visitors at Drift.  

KimonoGirl is one of the local brands here in Dubai that is benefitting from the luxury boutiques that give small businesses a platform to present our limited edition collection and therefore being accessible to a wide range of audiences.

In addition to Drift beach club, KimonoGirl is also available at Aura SkyPool, on the Palm.

Suspended 200 metres in the air, Aura is the world’s first and highest 360-degree infinity pool with an accompanying 750-square-metre wraparound deck that’s lined with neat rows of well-padded sun loungers. The looping pool is like an underwater catwalk for the latest swimwear. Dress up and enjoy the views of Dubai from all four aspects of this record-breaking landmark as you join the processions walking through the water. 

Between your refreshing cocktails, don’t forget to visit Summer Soul boutique to try out KimonoGirl magical kimonos.

See the full video of Euronews here.